LCPR  Event Photography By: Max Jamali

Event Photography By: Max Jamali

With electronic music being one of the most recognized and powerful genres around the world today, Toronto has officially found its missing link for PR services to DJs and producers. LCPR celebrated their official launch at Parlour Lounge downtown Toronto last week, and if the vibe of the event is like anything we can hope to expect from LCPR founder Lindsay Cabrera, we couldn’t be more ecstatic!

The intimate ambiance at Parlour Lounge was the perfect venue for influential industry experts, as well as music enthusiasts alike to share cocktails and canapés while listening to DJ Mina spin a set of perfectly suited deep and funky house. With a powerful network in attendance, we were familiarized with all the incredible concepts LCPR is bringing to the table. Linking her roster of artists to the most popular media outlets is not only beneficial to Toronto’s music aficionados and media providers like ourselves, but it will bring positive recognition to our city and the abundance of talent we have here.

With Winter Music Conference in Miami kicking off this week, LCPR supplied all the guests with “WMC Survival Kits” loaded with goodies from sponsors like USB Canada, Ear Peace, MuscleCare, AquaHydrate, VEGA, Fan Printer, The Hudson’s Bay, Stoli, S Style & Fashion Magazine, Somersby, and W Salon. Everything we need to get through WMC and the many music festivals Toronto has in store for us this season.

LCPR is killing it at WMC with their powerhouse of artists, including South American duo HIIO, LA native DJ Jounce and Alan Aguero from our very own Toronto. To top it off, LCPR’s DJ Justin James will be playing there, alongside Minus label mate and founder, Richie Hawtin (that’s going to be one crazy party!) and then heading back to Canada to headline at Aries Music Festival in London next weekend. And of course, Love This City TV will be at Aries to get up close and personal with Justin.

We are excited to be involved with LCPR and watch their vision unfold, as it brings a new light to the Toronto music scene we have all been waiting for! Check out the links below for more on LCPR, and for your listening pleasure, a sexy WMC mix from DJ Jounce.


LCPR | Love This City TV

By: Christina Schmidt