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“ALEXANDER WANG” H&M Collection Launch Fall 2014 New York by Fashion Channel

 

“ALEXANDER WANG” H&M Collection Launch Fall 2014 New York by Fashion Channel

The Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang x H&M collection. Jessica Chastain, Mary J. Blige and Dakota Fanning were among the guests who saw the performance-wear inspired collection presented on the futuristic racetrack runway. The collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.
The event was full-on energy from the beginning, with free runners using the show’s set for a parkour performance to kick off the show. They were celebrated by an audience waving foam boxing gloves and wearing athletic tanks for Team Wang and Team H&M. The global H&M audience was invited to participate through a live stream hosted on hm.com and alexanderwang.com.
In addition to the crowd of celebrities and fashion industry press, fans of both brands attended. They had won invites to the launch event through a golden ticket initiative via vending machines, held in selected H&M stores around New York.

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